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• Excellent Keyword Tools – Ahrefs generates millions of keywords on a single research query.
• Ranking History – You can see the ranking history of any keyword used on any page of your website.
• Content Explorer – You can do a content search within the Ahrefs database that contains more than 1 billion web pages.
• Monitor Outbound Links – Ahrefs shows outgoing links report in the site explorer. This report helps you track where your guest posts are linking.
• Site Audit – You can check your website’s health with Ahrefs. It will analyze your site and provide a report with errors, warnings, and suggestions.

You can test the product by opting for the 7-day trial. After that, you can upgrade to the subscription plans starting from $99 and ranging up to $999.

• Getting website improvement tips for increased visibility and ranking.
• To get a clear backlinks analysis report.
• To know the URL rating.
• To get historical backlink data analysis.
• To build a content strategy.

• Lack of automated client-facing reports if you’re running an agency

4. Scalenut.

Best SEO workflows.

Scalenut’s SEO Hub helps you create the first draft of your blog post in just five minutes—leaving you more time to edit and optimize for SEO.

Plus, the guidelines make it easy to ensure that your final product is readable and searchable.

To get started, enter a keyword and location into the tool.

The guided workflow will then prompt you with questions related to your topic and help you create the first draft of your post in just five minutes.

You can then edit and optimize the content for SEO using the provided guidelines.

In addition to being faster, this approach also helps ensure that your final product is high quality and relevant to your target audience.

KEY FEATURES:

• I like that Scalenut helps users identify target keywords and understand user intent. I think this is important because it can help improve the quality of your content.
• Additionally, I appreciate that Scalenut offers a quality grading system to give users feedback on their content.
• If you want to wreck writer’s block, Scalenut also has robots that can help you write your content from start to finish.
• You can also improve your content while writing with Scalenut’s real-time content suggestions.
• Scalenut helps users find more relevant topics to write about, identify influencers and potential customers, and track the performance of their content over time.

PRICING:

Scalenut offers these pricing plans:

• Individual: $12/mo
• Growth: $32/mo
• Pro: $60/mo

USED FOR:

• SEO writers looking to find topic clusters to write about and improve their content quality.
• Content strategists that want to improve their content quality.
• Founders who want to understand what users are looking for and optimize their website content.

CONS:

• The AI within the tool can sometimes produce repetitive results.

5. GrowthBar.

GrowthBar is one of the easiest-to-use SEO tools on the market. They enable users to see millions of keyword results, your competition’s backlinks, and Google Ads data.

You can use this information to generate blog content in one click.

GrowthBar is a tool built using Open AI — the most sophisticated language model ever made. That means the results and recommendations are as good as it gets. It’s slick, sleek, and 100% intuitive.

Because of the simple user interface and robust data sets, it’s becoming a favorite choice for entrepreneurs, small businesses, and freelancers. But GrowthBar counts more prominent companies like Minted, MagicJack, Square, Spekit, and Teepublic among its customers.

GrowthBar also has a free Chrome Extension to get SEO insights while surfing the web.

KEY FEATURES:

• Organic Research — See millions of keyword suggestions along with their competitiveness score.
• Competitiveness Metrics — See your competitors’ top organic keywords and top backlinks, and export any of the metrics into an Excel-friendly CSV.
• Content Generation — Generate blog post outlines with proper keywords, headlines, word count, links, tone, and more — all with one button click.
• Keyword Tracker — Track your keywords’ positions in the SERPs and receive notifications when they change.
• Link Analysis — Receive link alerts for changes to your competitor’s backlinks, including new and lost links.

PRICING:

You can free test out GrowthBar for five days before upgrading to a paid subscription. It’s an all-in-one super powerful SEO tool for $29/mo, making GrowthBar significantly cheaper than most other quality tools.

USED FOR:

• Content generation for bloggers.
• Competitive research: understand your competition’s top organic keywords, Google Ads keywords, backlinks, and Facebook Ads.
• Get word counts, difficulty scores, keyword suggestions, backlinks, and much more to build your content strategy.

CONS:

• Lacks technical SEO metrics
• Lacks historical tracking data
• Lacks SEO audit feature

6. SEMrush.

SEMrush is a top competitor analysis tool that helps users evaluate their competitors and content. It provides robust metrics and lets users get top-performing pages, content, and keywords.

SEMrush has been helping many website owners and ecommerce entrepreneurs understand their competitors’ SEO strategies.

This ability makes it one of the most popular SEO tools among small and medium-sized enterprises.

The SEO tool offers the best help for SEO, PPC, ad campaigns, backlinks, keyword research, search engine results pages (SERP), and much more.

• Organic Research – This feature allows the users to see the top keywords used by their competitors.
• Advertising Research – It helps you run better ad campaigns by analyzing the ad budgets of the competitors. You can also localize your ad campaigns.
• Product Listing Ads – SEMrush allows the users to see competitors’ Product Listing Ads and product feeds.
• Traffic Analytics – SEMrush accurately tells about a website’s online performance and traffic. It also helps you understand the behavior and media consumption of potential customers.
• Local SEO – This feature helps you know the local SEO rankings of your competitors.

SEMrush offers three paid plans. The Pro plan is $99.95, the Guru plan is $199.95, and the Business plan is $399.95. There is also a quote-based Enterprise plan that you can customize according to the specific needs of the entrepreneurs.

• Newbies might find it a bit complicated.
• You have to pay a hefty tag for more advanced features.
• Instances of inaccurate data regarding advertisements and backlinks.

7. Advanced Web Ranking.

Advanced Web Ranking is a great SEO tool for teams tracking many keywords.

Its ability to track keywords on a hyper-specific level (including search engine results features) and white-label reporting make it ideal for agencies and in-house teams.

This tool can also track 3,000 search engines and more than 170 countries, supporting not just Google but also Baidu, Yandex, Amazon, YouTube, etc. Advanced Web Ranking also performs a deep competitor analysis that includes metrics like market share, estimated visits, and new competitor discovery.

KEY FEATURES:

• It’s a long-standing tool and has existed since 2002.
• Provides hyper-specific local SEO results on desktop and mobile (country, city-level, or GPS coordinates).
• 3.000 search engines and more than 170 countries (also offers support for SEs such as Baidu, Yandex or Amazon & Youtube)
• You can white-label reporting, export them via PDF, or CSV, create permalinks, integrate with Data Studio, etc.
• It can accommodate large volumes of keywords (which is great for agencies and large in-house teams).
• The tool supports unlimited users with different rights (admin, team member) at no additional cost.

PRICING:

Advanced Web Ranking has four paid plans, with a 30-day free trial. Plans increase in price by providing more “units,” which allow you access to a higher volume of keywords to track.

• Starter: $49 per month.
• Pro: $99 per month.
• Agency: $199 per month.
• Enterprise: $499 per month.

USED FOR:

• Performing keyword research.
• Tracking large volumes of keywords.
• Finding specific keyword rankings at the local level.
• Competitor insights and understanding of SERP features.

CONS:

• Updates might take a long time if you track a considerable volume of keywords since the platform collects rankings in real time.
• There is no link-building module.

8. SERanking.

Best For Agencies.

SERanking is a great SEO tool that provides an all-in-one SEO platform for agencies and businesses.

Users can perform various SEO analysis and research processes.

These processes include keyword research, competitor analysis, site audit, and more.

SERanking also offers features like rank tracking and backlink analysis.

Use the Website Audit tool to check your website for errors affecting your SEO performance.

You can also use their SEO management tool to track your keyword rankings, backlinks, etc. 

With marketing features included in their plans, SERanking is one of the market’s most used and popular SEO tools.

KEY FEATURES:

• An in-depth website audit ensures that your website stays ahead of the competition by spotting errors that could be affecting your SEO performance.
• Perform backlink monitoring checks for those links that may have been lost or damaged, and monitors your website for new backlinks gained.
• On-Page SEO checker analyzes your website’s code and structure to ensure correct optimization for search engines.
• White Labelling features allow you to brand SERanking reports with your logo and company name.
• The marketing plan tool helps you create a customized marketing plan for your business.
• Keyword research allows you to find the right keywords to target for your SEO campaigns.
• API Access gives you programmatic access to SERanking data and features.

PRICING:

There are three pricing plans when it comes to SERanking:

• Essential: $39.20/month
• Pro: $87.20/month
• Business: $191.20/month

USED FOR:

• Business owners who want to improve their website ranking will find SERanking valuable.
• SEO pros can use SERanking to help them with keyword research, competitor analysis, and website audits.
• Digital agencies can use SERanking to pitch SEO services to their clients and deliver detailed reports.

CONS:

• Some more detail regarding competitors could provide more insights.
• Simple tips for using the quotas available would be helpful when getting started.
• Sometimes, SERanking cannot find any backlinks, keywords & traffic data for small, less-established websites, which can be frustrating in that market.

• Global Tracking – You can easily track local and international for different countries and cities.
• Keyword Targeting – Effective keyword targeting with keyword research tools.
• Free Trial – Authority Labs also offers 30 days free trial.
• Daily Reporting – Receive in-depth reports with daily rank checking that help you analyze where you are standing.
• White-label keyword solutions – Get white-label keyword tracking solutions to help you gain more traction.

Authority Labs offers four different pricing plans. The Plus plans costs $49, and the Pro plan is $99. Other more advanced plans include Pro Plus at $225 and Enterprise at $450. Apart from this, you also get a 30-day free trial; no credit card is needed.

• Tracking competitor domains
• Tracking product ranking on various sites
• Comparing mobile ranking to desktop results
• Offers in-depth analytical reports and automated reports into the reporting process

• Sorts keywords in alphabetic order, and there is no option to change this filter setting

• Website Analysis – Serpstat runs an analysis by monitoring the domain and URL of the website. The analysis includes in-depth SEO and PPC research.
• Keyword Research includes cluster research, search suggestions, search volume, content marketing, and SERP analysis.
• Backlink Analysis – Collects complete backlink data over the last two years and keeps track of your competitors’ backlink strategies.
• Site Audit – Cleans up your website, HTML, and page speed and never lets you miss any potential error.
• Competitive Analysis – This allows you to monitor your competitors’ keyword strategies and recommend the best tactics for you to use.

Serpstat offers four different pricing plans that include monthly and yearly subscriptions. The Lite plan costs $69 per month, the Standard plan is $149, the Advanced plan is $299, and the Enterprise is $499. You also get a 30-day free trial.

• Searching keyword variations and collecting international data
• Checking the relevance of different webpages
• Tracking universal search results
• Finding ad strategies and budgets of your competitors

• Site auditing is relatively slow for heavy websites
• It shows inaccurate keywords sometimes

• Create Multiple Projects – keep your all campaigns for different sites perfectly organized
• Import and Export – Quick export of the best keywords into Excel and import into the Long-Tail Pro dashboard
• Keyword research – Get access to all the keyword ideas you need to rank higher and faster.
• SERP Analysis – Analyze your competitors’ websites and find out why they are ranking so well. Get a detailed look at the top pages for any keyword and use the data to create the most effective SEO strategy for your website.
• Rank Tracker – Monitor your keyword rankings on multiple search engines all from one place. See how your keywords are performing on Google, Bing, Yahoo, YouTube and more with Long-Tail Pro’s real-time ranking feature.

Here’s how the Long Tail Pro works:

Long Tail Pro offers three different pricing plans and ten days of a money-back guarantee. The Agency plan costs $98 per month, the Pro plan is $45, and the Starter plan is $25.

• Finding competitive keywords
• Generating long-tail keywords

• Limited manual keywords
• Limited seed keywords
• It does not help in analyzing backlinks.

• Rank Tracking – This helps you track daily keyword rankings based on different demographics and search engines.
• Keyword Monitoring and On-page Analysis – On-page crawling and keyword monitoring give proper improvement suggestions to the users.
• Google’s Search Results When It Comes To Local Keywords– Users can also evaluate and monitor the local search results, which will help them rank higher for a specified targeted group.
• Competitors Comparison – Quickly explores and compare the content of your competitor’s website so that you can optimize your process.
• PDF Export and E-Mail Reporting – Generate regular reports to show a change in the rankings of the websites.

The Basic plan, designed for beginners, is available free of cost. The Premier plan designed for professional websites is open for 30 days of a free trial. After the trial, the program costs $50 every month. The final Agency plan is $200 and is perfect for prominent websites and agencies.

• Website crawling and site auditing
• Checking daily updated Google rank tracker
• Link building and backlink checking
• Whitelabel reporting and regular monitoring
• Runs a Metadata and on-page check
• Blacklist and safe browsing check
• Monitors your page response time
• Exports in-depth reports in CSV and PDF format

• SEO Bar – You need to browse the web pages with SEO Bar, which will provide you with quick information.
• SERP Overlay – It helps you view a complete analysis of the SERP, and you can export results in CSV format.
• Keyword Analysis – Provides detailed and structured reports on keywords with proper keyword analysis.
• Print and Export – You can save data from any file in CSV format.
• Perform in-depth SERP analysis – It provides an in-depth analysis of the SERP and allows you to compare your results against the competition.

Entirely free of cost.

• Conducting an on-page SEO audit
• Examining internal and external links
• Comparing URLs and domains in real-time
• Exporting data into CSV file format

• High-level parameters are pretty confusing for the new users

• White Label SEO Audit – Gives websites their own branded reports by running a check for multiple factors.
• Embeddable Audit – Helps you generate more leads and sales for the websites.
• SEO Crawler – Helps detect technical SEO problems by scanning every website page.
• SEO Audit API – Used for trend analysis, tracking problems, and bulk reporting.
• Unlimited PDF Report Downloads – Gives website owners more control over the reports they produce.

The pricing plans include one plan for the websites and two programs for digital marketers. The DIY SEO plan for sites costs $19 per month. On the other hand, the White Label plan and the White Label and Embedding plan for digital marketers cost $29 per month and $59 per month, respectively. You also get a 14-day free trial.

• Content marketing
• On-Page Optimization that includes improving various elements of the actual site
• Off-Page Optimization that includes building quality links
• Ad campaign management for a quick traffic
• Social campaigns to improve social presence

• Powerful Backlinks – LinkMiner helps you identify Do-follow or No-follow backlinks by applying quick and advanced filters.
• Link Strength – Evaluates the strength of the backlinks based on Citation Flow, Trust Flow, and Alexa Rank.
• Advanced Backlink Analysis – Provides link-building opportunities by finding new backlinks.
• Citation Flow – Measures the popularity of a website based on how many websites are linking to it.
• Link Strength Optimizer – Optimizes the strength of your backlinks and ensures you get maximum link juice.

Initially, you get a 10-day free trial. After that, the paid plans start at $29 per month and range up to $79 per month.

• Mining the backlinks of your competitor’s website
• Finding specific types of backlinks
• Evaluating the strength of the links

• It does not always accurately assess the power of the backlinks

• Campaigns – Pitchbox helps you run campaigns to get in touch with publishers, bloggers, and influencers.
• Product Review – The product review feature quickly finds websites that do product reviews.
• Email Templates – Offers preset email templates to engage prospective leads.
• Opportunity Detail Screen – Shows each prospect’s info and adds tags to the opportunities.
• Workflow – allows users to search and filter the results.

Pitchbox takes a fully-customized approach to its pricing. You schedule a demo, and their team provides you with a custom monthly price.

• Finding influencers, bloggers, and publishers
• Customizing outreach emails with automatic follow up
• Making data-driven decisions to bring maximum results

• Communication Channel – Acts as a communication channel that sends information about errors in your websites.
• Control Center – Allows users to monitor the XML sitemaps that help them reevaluate and fix their errors.
• Data Source – Allows users to extract data into Google Analytics or other analytical tools.
• Keyword Research Tool – Offers keyword research to help optimize content for higher search rankings.
• Diagnostics & Crawl Stats – This allows users to perform diagnostics and crawl statistics to see what needs improvement on their website.

Free of cost.

• Search engine optimization and data analysis
• Audience targeting and organic performance monitoring
• Metadata testing and security monitoring

• Sometimes warnings and suggestions come with a wrong explanation
• Doesn’t provide any information on your competitors
• The new version is missing some vital SEO functionalities

• Rank Tracking – Tracks organic rank and performance of thousands of traffic-driving keywords.
• Keyword Analysis – This helps you find new keywords with competitor research and SERP analysis.
• Backlink Analysis – Provides metrics like Domain Authority and helps you build additional backlinks.
• Site Audits – Crawls all your web pages to find any issues or errors.
• Compare, and prioritize keywords – Track keyword rankings across multiple search engines and compare to competitors.

Moz offers a 30-day free trial. The paid plans start from $99 to $599 per month.

• Boosting website traffic and ranking
• Keyword research and on-page optimization
• Link profile analysis

• It does not explore many keywords
• Database and metrics are available for the US only

Free of cost.

• Identifying keywords to elevate your search engine ranking
• Information on the competitive analysis

• Nothing to complain about; pretty good for a free tool.

• PPC Ad Rank Tracking – Helps you track the ads properly and suggests expansion keywords.
• Monitor PPC Competitors – Keeps track of emerging competitors and their PPC strategies.
• Keyword Grouping – Shows keyword groups of competitors’ AdWords so you can incorporate them into your SEO strategy.
• AdWord Advisor – Suggests beneficial keywords by analyzing the campaigns run by your competitors.
• Keyword Spy Tool – Search for keywords used by your competitors and the number of clicks they get from them.

SpyFu offers three different pricing plans with unlimited access to search results. The pricing plans start from $33 per month and range to $199 per month if billed annually.

• Spying on your competitor’s keyword strategy
• Keyword group analysis
• Influencer marketing
• Track ranking of SEO keywords

• It does not always show the accurate data
• The user interface is quite complicated for beginners

• Keyword Tool – The keyword tool is used for tracking keywords and the change in ranking, along with exploring competitors’ keywords.
• Site Crawl – This helps you fix site errors, track security issues, quickly find indexing errors, and eliminate duplicate content issues.
• SEO Monitoring – Monitor landing page traffic, quick insight on keywords, website’s uptime, and overall functionality.
• Sales Tools – This comes with a suite of tools that help you create highly converting sales pitches, white-label reports, custom PDF report templates, and more.
• WooRank Extension – A free tool that runs a detailed analysis of websites.

WooRank offers three different plans and a 14-day free trial. The Pro plan costs $59.99 per month, the Premium plan is $179.99 per month, and the Enterprise plan is $249.99 per month.

• Mobile Rendering
• Social media data
• SERP ranking and backlinks
• Website analysis of your competitors
• Marketing checklist and site crawl analysis

• Unlimited Keywords and Domains – Fat Rank provides unlimited keywords for any website that helps users outrank their competitors.
• Graph Feature – The graph feature demonstrates the change in the ranking of the web pages over time.
• CSV and PDF Reporting – It mails in-depth and robust analytical reports to the user in both CSV and PDF formats.
• Unlimited keywords and domains – Monitor an unlimited number of keywords and track rankings across multiple domains.
• CSV and PDF reporting – Export reports in CSV and PDF formats for further analysis or sharing with colleagues.

Free of cost.

• Competitors’ keyword research
• Quick ranking reports
• Multiple keyword checks

• You can check only one keyword at a time
• It does not allow you to save previous keyword data

• Duplicate Content – Siteliner evaluates the same content on the website. Instead of scanning every single page simultaneously, it scans 500 pages at once.
• Page Power – Analyses the power of pages based on the number of backlinks.
• Broken Links – Ensures that every link on the website works correctly by thoroughly scanning the website for broken links.
• Reports – Shows a detailed report of each page with a standard XML sitemap.
• Download Accurate Reports – Download an accurate report of the website’s performance based on the analysis performed by Siteliner.

Siteliner offers two different pricing plans. The “Siteliner Free” allows you to analyze up to 250 pages per month. The paid version, the Siteliner Premium, costs 1c per page and can scan up to 25,000 pages monthly.

• Finding duplicate content
• Finding broken links
• Boosting the power of your webpage(s)

• Limited to internal analysis only

• Audit Redirects – Helps in identifying both temporary and permanent redirect chains.
• Duplicate Content – Finds the same content, URLs, and other exact elements.
• XML Sitemaps – Quickly generate XML sitemaps by doing proper advanced configuration over the URLs.
• Analyze Metadata – Properly analyze your metadata and page titles to ensure they have an appropriate length.
• Robots.txt – Helps in auditing the robots.txt file & gives a clear indication of any issues.

Screaming Frog is available free of cost, but only if you want to crawl up to 500 URLs. Otherwise, you can upgrade to the paid version, which costs £149 annually.

• Extracting data with XPath
• Crawling JavaScript websites
• Finding duplicate content

• Lacks an API
• The free version comes with limited options

• Create a Scenario – Helps generate unique URLs by creating a unique scenario according to the need of your website.
• Seed Keywords – Provides different seed keywords to the users free of cost.

You don’t have to pay a single dime. No hidden cost.

• Gathering data by creating scenarios
• Discovering keyword ideas from real-life internet users

• Keywords can be inaccurate at times

• KWFinder is a keyword research tool that allows website owners to find the right keywords for their website content.
• SERPChecker – It allows the users to check the websites ranking high for particular keywords in different places of the world. Users can also check the mobile ranking of the keywords.
• SERPWatcher – It helps users track the changes in the rankings of the keywords.
• LinkMiner helps users analyze the competitors’ backlinks and discover more opportunities.
• SiteProfiler – Gives users a good view of their competitors’ websites so that they can analyze their process carefully.

Mangools offers three different pricing plans for businesses of different levels. It also provides a 48-hour money-back guarantee and a 10-days free trial. The Basic plan costs $29.90 per month, the Premium plan is $39.90, and the Agency plan is $79.90.

• Keyword tracking and competitor analysis
• Link management and localization
• Rank tracking based on relevant keywords

• It does not provide a dashboard for clients
• The database is not as vast as other leading SEO tools

SEO tools are search engine optimization software that helps website owners improve their visibility on Google. SEO tools are primarily used to help website owners with keyword research, link building, on-page SEO, keyword rank tracking, technical SEO, and more.

These tools are typically software-as-a-service (SaaS) applications that can be used online for a monthly fee. With Google’s ever-changing algorithm, having a few different SEO tools in your arsenal is essential as they are used for various things.

For example, if you’re starting with a new website, you could use Ahrefs for keyword research, SurferSEO for semantic keywords and on-page SEO, and SEMrush for technical SEO analysis.

Top On-Page SEO Factors

The following are some of the most crucial on-page SEO factors you should consider and optimize for:

• Title Tag – The title tag is one of the essential elements when optimizing your web page for search engines. It should include relevant keywords related to your domain and be descriptive and concise.
• Meta Description – A meta description is a summary that appears beneath the title tag and URL in search engine results pages (SERPs). It helps users decide which link to click on before visiting the webpage. Your meta description should contain relevant keywords that accurately describe what people will see on your website and be interesting enough to persuade users to stay.
• Headings – These are essential for breaking up your content and making it easier to scan and read. Ensure to include relevant keywords in heading tags (H1, H2, etc.) but only use them if they make sense in the context of the content.

Other Important On-Page Factors

Here are a few more to consider.

• Image Alt Text – Search engines can also index images, so don’t forget to add an appropriate alt tag that accurately describes what the image is about. This will help with SEO and provide a better user experience on your website since users who cannot view pictures due to browser settings, or other reasons will still know what the image is about.

• Internal Linking – Linking to other pages on your website is a great way to spread link equity throughout your domain and improve user experience by keeping visitors engaged. It’s essential to ensure you’re linking to relevant content with appropriate anchor text (not just “click here”).

• Page Speed – Page speed has become a critical factor in how long people stay on your site and how likely they are to return. Optimize the size of images, reduce plugins & ads, use caching technology, integrate a CDN, and consider using Google AMP or Progressive Web Apps (PWAs) if applicable.

• Mobile Optimization – With mobile traffic surpassing desktop devices, ensure your website looks good and functions properly across all device sizes. Mobile optimization should involve making the site responsive, providing larger touch targets for buttons & links, and ensuring images resize correctly.

By working on the above SEO factors, you can ensure that your website is optimized for search engine success.

Content and Links In The Game of SEO

Content is the bread and butter of SEO. You won’t rank high in search results if you don’t have great content. This is because your website needs to be relevant to what people are searching for.

You can have the best website in the world, but if no one is searching for what you offer, you’re not going to rank. This is why keyword research is so important. You need to find out what people are searching for and create relevant content for those keywords.

In addition to great content, you also need high-quality backlinks. Backlinks are links from other websites that point to your website. Google uses these backlinks as a signal of the quality of your website.

The more high-quality backlinks you have, the higher your ranking in search results. This is why link building is such an essential part of SEO. You need to seek out high-quality websites to link to your website actively.

There are many different ways to do this, but some of the most common methods include guest blogging, broken link building, and the skyscraper technique.

The right SEO tools can help you with all of these tasks. They can help you with keyword research, SERP analysis, rank tracking, and link tracking.